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Project

The Energy Roundtable

Enhancing the digital experience of a conference series attended by government ministers and public CEOs.

Services

ERT Logo Wht

Brief

Founded in 2004 The Energy Roundtable has become an incredibly successful series of conferences, currently playing a key role in helping realise Canada’s energy superpower ambitions.
Influencing hundreds of billions in investments, typical Energy Roundtable attendees include CEOs and leadership of some of Canada and Europe’s largest public companies, as well as government officials and ministers.

Their existing website was doing the job well enough that all the conferences were selling out, however the dated infrastructure was causing the site to become increasingly cumbersome to use and update. Poolhouse was brought in to help find the best solution.

The Challenge

With the majority of attendees being either CEOs of public companies, or high level public servants such as government ministers and their teams. To this demographic, time is of the essence, wasting time trying to find their way around a poorly functioning website is not an option.

Although likely their staff who are booking the event tickets, it’s important they’re able to get their team registered quickly and easily. The very nature of the conferences is introducing attendees to people, new information and opportunities that can help their own company and make life easier. The site needed to reflect this.

What We Delivered

Complete website redesign
User experience (UX) improvements
Improved landing pages
Streamlined customer journey
Font and colour palette refinement
Mobile-first responsive design
Search engine optimisation (SEO)
Ongoing technical support and website management

Our Approach

Being a very busy website for over 10 years there was an abundance of content, so we took time to go through it all and strip the site back to the essentials, ensuring our efforts were focussed on what mattered.

After researching websites of similar businesses in other countries, we brought together the best options and made a plan for The Energy Roundtable.

The Bottom Line

Truly great websites aren’t just about how they look. For a business of this nature, the website has the potential to play a vital role in organising each event. A golden opportunity to enhance the experience for everyone attending.

From initial research, to registering for tickets, right through to the minor but important details such as making sure everyone finds the venue quickly and easily. The website is now central to ensuring everyone who attends Energy Roundtable conferences leaves with a smile on their face, grateful for the valuable experience whilst looking forward to the next one.

Feedback

“Very happy with how our new website, it’s doing an outstanding job. Poolhouse are a pleasure to work with. Professional, talented, flexible and easy to communicate with. I highly recommend working with them.”
Jason Langrish, Founder/CEO, The Energy Roundtable
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