Poolhouse Studio Logo

Project

Optick

Showcasing the work of one of LA’s most sought after photographers, catering to luxury brands who expect perfection.

Services

Optick logo wht

Brief

Based in LA and trusted by some of the most respected luxury brands in the game, Optick had gradually built an impressive portfolio of clients over the years entirely by word of mouth.
With their studio normally fully booked, an upgrade to their Studio space meant Optick finally had some spare capacity to fill. The challenge was to attract enough new business enquiries to fill the space, but with brands of a similar calibre to their existing clientele.

The Challenge

Catering to some of the most respected brands in the US luxury market, trusted to photograph products and art that sells for many millions, Optick’s own site needed to be on parr. It was vital the site was of the same quality and in keeping with their photography. Clean, minimal, uncluttered with attention to the finer details being key.

Although at the top of their game in the studio photography business, Google searches were already flooded with cheap competitors. Not only did the site need to look great but it was vital to to use every trick available to ensure maximum search engine visibility and cut through the noise.

What We Delivered

Website Design & Build
User experience (UX) improvements
Mobile-first responsive design
Search engine optimisation (SEO)
Streamlined customer journey
Brand refinement

Our Approach

We spent a great deal time discussing through all the details with Dario the founder, letting us ask a long list of questions to fully understand Optick’s story, needs and vision.

Optick’s team had created a great single landing page which was so simple there was barely anything on it, just their logo and a few photos and contact details. But the simplicity set a tone we all felt could work for the rest of the site. We went about giving the pages the same treatment as most of Optick’s photos, abundant white space, much like a very expensive art gallery.

The Bottom Line

Feedback

“Amazing work, really great job! The new site is exactly what we needed. We have far more enquiries than we need now and the site often attracts compliments from clients, which is very encouraging. Poolhouse definitely exceeded our expectations.”
– Dario Diovisalvi, CEO, Optick Photography, LA
Website

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