RideOn

We built RideOn on Shopify from the ground up, creating an ecommerce experience that’s slick, fast and unapologetically bold.

Every page was designed to capture attention within seconds, using striking photography, engaging layouts and clear customer journeys that make browsing feel effortless. Performance was just as important as aesthetics, with the site optimised to load quickly and provide a smooth experience across desktop, tablet and mobile devices.

Alongside the website, we evolved the RideOn identity. Rather than abandoning the existing brand, we refined it,creating a cleaner, stronger visual language that feels equally at home on a shopfront in Cornwall, a premium e-bike frame or an international marketing campaign.

Photography played a huge role throughout the project. Rather than relying on generic product imagery, we focused on capturing the RideOn lifestyle,the adventure, the coastlines, the people and the personality that make the business different.

But our involvement didn’t stop when the website launched.

Working closely with the RideOn team, we’ve helped shape the wider business through strategic workshops, creative consultancy and ongoing business development. From identifying new revenue opportunities to refining customer experiences and strengthening the overall proposition, we’ve helped build a business that’s constantly evolving.